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Thursday, 22 December 2011

Don’t drink and fry this Christmas

London Fire Brigade launch Christmas takeaway campaign
Don’t drink and fry, have a takeaway. This is the message from the London Fire Brigade this Christmas.
With a third of all fatal accidental house fires being alcohol related, fire chiefs across the country are warning the public to be extra-careful when indulging in Christmas cheer.
Some of the advice includes buying food on the way back from a night out, rather than cooking yourself, making sure cigarettes are completely extinguished, and testing smoke alarms.
The London Fire Brigade have just launched a similar campaign, ‘Have a Takeaway’, which features the slogans ‘Last night a burger saved my life!’ and ‘Fire safety equipment’ above a picture of a burger.
Over 4,000 of the 18,000 house fires in London in the last three years were caused by members of the public who are part of Mosaic group G, who tend to be degree-educated and earn over £40,000.This campaign is being advertised across the capital in tube stations, free papers and on social networks in an effort to reach young, well-educated, professionals who have been revealed to contribute to 25% of all accidental house fires in the capital.
As part of the promotion, people are encouraged to upload pictures of their takeaways to the fire services’ Facebook page for a chance to win £25 of takeaway vouchers.
London Fire Brigade Commissioner, Ron Dobson, said, “our message is simple, if you’ve had too much to drink, don’t go home thinking you’re on MasterChef. Too many fires start when someone has passed out, leaving a pizza in the oven or a pan on the hob and it can be fatal.”